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Gaming Giant Zynga Launches Its First NFT Game

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Zynga Inc. is a well-known gaming company that started back in 2007. The company is best known for its game Farmville, Zynga Poker, and Zynga Words with Friends. The company announced its interest in blockchain games in the previous years and even partnered up with blockchain companies like Forte. After all this time, the company has finally revealed good news for its next hit game. 

Zynga Finally Launches its First NFT Game

Zynga announced last year that its blockchain game would be delayed as it partners with Forte, a blockchain infrastructure company. The mobile giant Zynga was doing its best to build its blockchain team and making big moves to secure the launch of its first NFT (non-fungible token) Game.

Zynga NFT Game

Its partnership with Forte will help grow its company and open doors to build more partnerships, alliances, and quite possible acquisitions soon. Zynga Vice President of blockchain gaming, Matt Wolf, remarked when asked about the company’s future. 

Wolf notes that they are well equipped for partnerships and even acquisitions of much smaller blockchain companies. The company itself has a long history of acquiring smaller businesses to help its growth. Wolf, however, notes that he won’t specify any potential acquisition targets in mind. 

The company initially gained a lot of popularity back then via Facebook. Its first hit sensation game Farmville gave it the initial boost of funds and recognition it needed to grow and it is where it is today because of it. The Vice president remarked that by moving into blocking gaming they are essentially “future-proofing” their company. Blockchain is the next step when it comes to social media gaming and they want a piece of that pie. 

But despite the eagerness of the company to get their hands into blockchain gaming, Wolf is cautious and he wants them to be fully prepared when they take the leap into blockchain gaming. Explaining the delay of the launch.

Wolf notes that they want to go fast but they must be responsible for their consumers, employees, and the rest of the company. So they must surround themselves with capable people who know the ropes and have a lot of connections so that the company can quickly build partnerships, alliances, and even acquisitions. 

They have to be careful and be active when it comes to understanding what the people need and what. And they’ve found out that everyone is consuming and having fun with these blockchain games right now especially for games that collect NFTs. Which explains why they are trying to build a game of their own. 

When asked if they should be using Zynga’s IP and take advantage of previous titles like Zynga Poker or Farmville, Wolf stated that is a good idea and it makes sense for a company with a reputation like Zynga to use some of its previous NFTs to their advantage. 

However, he rejected the idea claiming that some gameplay elements in these blockchain games may not be in line with some of their previous intellectual properties. At least when it comes to Farmville Wolf said since he can’t see a way that the game would implement NFTs, maybe another IP like Mafia Wars could be updated. Mafia Wars is another IP where players play the role of gangsters and build their crime organization, this is a game more in line with blockchain gaming. 

Despite being a big company with plenty of experience in creating popular games, Wolf states that they are very humble about this. This is because their blockchain team is still quite small at the moment. They currently have 15 people at the moment but they plan to expand to 100 people. 

To quite the Vice President:

“We’re humble about this, “Yes, we’re a very successful mobile games publisher. But we don’t have any experience building Web 3 games. We’re getting it. We’re not learning until we’re publishing in that market.”

Matt Wolf

This isn’t the only news concerning Zynga as Take-Two Interactive (TTWO) announced that it had plans of acquiring Zynga but so far the deal hasn’t been closed yet. 

Conclusion

Zynga is a name that we don’t hear in the crypto community that often. But if its blockchain game does grow then we might start hearing it often in the future. With their reputation as a gaming company and how humbly they are approaching this, they might be able to make it and create another hit game that will last for years.

We hope this information will help you in your investment process, but this is not investment advice. Every investment carries risk, especially in this industry, so DYOR before making a decision.

ABOUT THE AUTHOR

Matt is a Certified Financial Planner® and investment advisor based in Columbia, South Carolina. He writes personal finance and investment advice for The Ascent and its parent company The Motley Fool, with more than 4,500 published articles and a 2017 SABEW Best in Business award. Matt writes a weekly investment column ("Ask a Fool") that is syndicated in USA Today, and his work has been regularly featured on CNBC, Fox Business, MSN Money, and many other major outlets. He’s a graduate of the University of South Carolina and Nova Southeastern University, and holds a graduate certificate in financial planning from Florida State University.

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